Includes a Call to Action
A CTA is a small tagline or box that indicates what the user seeing it should do next and can anticipate upon clicking the ad. Common CTAs are ‘Learn More,’ ‘Schedule Now,’ ‘Download eBook,’ ‘Browse Products,’ etc.
Has Quality Copy and Visuals
Non-blurry, eye-catching graphics make a big difference in grabbing user attention. Meanwhile, succinct copy immediately notifies the user what to know about the ad’s value proposition. Look to generative AI tools and creative services for help.
If Video, Keep It Ultra-Short
Video ads are best if ultra-short, efficiently getting the message or hook across to the user within three seconds.
Takes a Risk, Makes It Fun
Don’t be afraid to take a risk and infuse ad creative graphics, visuals, or copy with fun elements. We are in an attention-seeking economy: if an ad doesn’t stand out, users will look over it. This doesn’t mean teams need to shock fans, but they can change it up.
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